My journey with Caribou Coffee began in a classroom setting when the company reached out to our class for assistance in creating a promotional video. While we worked in teams, I recognized that the advanced digital marketing and content creation skills necessary for the project weren't fully covered by our university curriculum. Taking it upon myself to bridge this gap, I contributed significantly to my team's effort, ensuring our video stood out.
Our hard work paid off when our video was selected as the winning entry at the end of the semester. Impressed by my dedication and skill set, Caribou Coffee hired me exclusively to complete the project. I crafted a compelling 2-minute vertical format video, seamlessly blending advanced digital marketing and content creation techniques using Adobe Suite. The video successfully conveyed the essence of Caribou Coffee’s brand and achieved high viewer retention. This piece captivated audiences at multiple business conferences and attracted new clients through targeted digital marketing, demonstrating my ability to merge artistry with strategic communication.
